Previous Experience

With over 15 years of PR & Communications experience, you can rest assured you're in safe hands. Throughout my career, I've launched companies in new markets, created PR functions from scratch, coached senior leaders to speak to media and at conferences and created and managed hugely successful annual thought leadership campaigns. For some clients, I partner with experts in other domains such as policy, HR, consumer PR and data, depending on the project.

Below are a few favourite moments from my varied career in communications.

Horizons (Skyscanner)

Launched Skyscanner's Horizons thought leadership programme, an original series of insights reports looking at the impact of external factors and sustainability demands on the travel sector. Leveraged for integrated PR & B2B marketing campaigns, driving coverage across target business and trade media outlets and amplifying reach through partnerships with Skift and Digital Tourism Think Tank, content syndication, presentation material & dedicated webinars.

Strategic Comms Leadership (Infogrid)

Established and built global communications function and full strategic communications programme at tech startup Infogrid, generating increased awareness and engagement amongst key stakeholder audiences. Results include 150% increase in quarter-over-quarter media coverage, 640% increase in organic search volume, 25% month-on-month traffic increase to blog and significant follower lifts across LinkedIn and Twitter.

Corporate Reputation (Tripadvisor)

Spearheaded corporate and industry communications for Tripadvisor across Europe and Asia, establishing the company's global speaking programme and placing spokespeople at leading conferences across travel and tech - including Phocuswright, Skift Global Forum, WebSummit and Travolution. Ran corporate thought leadership and industry PR campaigns, including leading trend and economic impact research studies with market leaders Ipsos and Oxford Economics.

Sustainability Comms (Travalyst)

While at Skyscanner, I acted as project lead for Travalyst, the sustainable travel coalition founded by the Duke of Sussex. In this role, I led workshops for the aviation sector to align stakeholders on decarbonisation efforts (working alongside key industry groups such as EU Tourism Transition Pathway, EASA and IATA). I also launched Skyscanner's inaugural Air Travel Sustainability research which formed part of Travalyst's Re-emergence of Travel report and presented at numerous sustainability conferences.